Friday, 4 August 2017

The first edition of the Summer School has just ended!

This friday, the 4th of August it is concluded the first edition of the ISS, an advanced education project, created by AC Milan and Master SBS.

Read more »

This friday, the 4th of August it is concluded the first edition of the International Summer School in Sport Marketing Management, an advanced education project, created by AC Milan and Master SBS.

It has been attended by nineteen students coming from seven Countries and three different Continents.

During the Course, the students have deepened their knowledge on some of the hottest topics about sport business management, for example: social media, marketing, media rights, sport marketing, stadiums and arenas management, etc.

The speakers, arrived from all of Europe and also (UK, Holland, Turkey, Germany, Suisse, US and obviously Italy), involving and motivating the students to ask and improving to make every single speech during the days useful and of great value.

The Summer School students could live the “AC Milan Experience”: two days inside the Club’s world in Milano!

Then, the last day of the Course was characterized by the group’s final presentations (every single working group was named as one of the famous rossoneri glories: Paolo Maldini, Franco Baresi, Marco Van Basten and Gianni Rivera) that, has been released on the first day of the Course, required the students to work on four macro-themes:

  • from content to medium
  • spectacularization of the match day
  • branding a global football club
  • knowing our fanbase

The best project was presented by “Franco Baresi” Group: each people composing that group has won as a prize an official AC Milan’s shirt! For all the students, the satisfaction to be a part of the first edition of the Summer School and a a “Certificate of Attendance”, given directly from the hands of Mr. Martino Roghi (CSR Manager, AC Milan) and Mr. Federico Fantini (Head of Sports, Havas Media).

We hope to see you next year for 2nd edition of our Summer School!



Thursday, 3 August 2017

Gianluca Pascucci joins the faculty at the ISS!

Pascucci joins the Nets after spending the past four years as vice president of player personnel for the Houston Rockets.

Read more »

Pascucci joins the Nets after spending the past four years as vice president of player personnel for the Houston Rockets. During his time in Houston, he also served as the general manager of the Rio Grande Valley Vipers, the D-League affiliate of the Rockets. It marked Pascucci’s second stint in Houston, as he previously served as the team’s international scout for six seasons (2002-08).

Prior to rejoining the Rockets, Pascucci spent four years in Italy with Olimpia Milano from 2008-12. His most recent role with the team was general manager and CEO.

Pascucci also possesses over 12 years of international coaching experience, including serving as an assistant coach with Scavolini Pesaro’s senior team in the Italian A-1 League and Euroleague. The Pesaro, Italy, native also spent four years as the team’s scout.



Thursday, 3 August 2017

Matteo Leoni, joins the faculty at the ISS!

I started my carrer in AC Milan, from Web & New Media (CRM too) passing through Digital Marketing Executive to now: Ticketing & Ecommerce Manager A.C. Milan.

Read more »

Master Degree in General Management at Bocconi University (March 2008)

I’ve worked for 1 year in L’Oreal, Luxury Business Unit: Biotherm, Kiehl’s and Shu Uemura both from merchandising and marketing side.

After a surgery operation, that took me 4 months at home, I started my carrer in AC Milan, from Web & New Media (CRM too) passing through Digital Marketing Executive to now: Ticketing & Ecommerce Manager A.C. Milan



Wednesday, 2 August 2017

Enrico Mambelli joins the faculty at the ISS!

The show must go on. Selling the experience. Is it sport or entertainment? This is the question. It is a matter of fact that new generations of fans are used to a multiple choice on how to spend free time. And the spectacularization of sports is the emerging trend and a “must have” for your customer retention strategy.

Read more »

Enrico Mambelli teaches the module:

The show must go on. Selling the experience.
Is it sport or entertainment? This is the question. It is a matter of fact that new generations of fans are used to a multiple choice on how to spend free time. And the spectacularization of sports is the emerging trend and a “must have” for your customer retention strategy.

Enrico Mambelli, International Senior Advisor



Tuesday, 1 August 2017

The AC Milan Experience

The Summer School participants could live the "AC Milan Experience": two days inside the Club's world!

Read more »

Last Friday and Saturday, the Summer School participants could live the "AC Milan Experience": two days inside the Club's world!

Friday morning, they have been welcomed by Agata Frigerio (HR and Organization Manager AC Milan), and they visited Casa Milan and Mondo Milan Museum.

They could meet and listen the speech of:

Filippo Galli, Youth Sector Director

Marco Lomazzi, Stadium Operations Director

Luca Bertarini, Account Manager Milan China

In the afternoon, they visited Milanello thanks to the guidance of Vittorio Mentana, Center Director, and they also had the incredible opportunity to visit the AC Milan's locker room!

On Saturday, the "AC Milan Experience" continued, with the visit of "La Scala del Calcio", San Siro Stadium and Museum: a huge emotion for all the participants!



Monday, 31 July 2017

Luca Bertarini joins the faculty at the ISS!

Football brands management: successfully sustainable. Combining the impossible? 

Read more »

Luca Bertarini teaches the module:

Football brands management: successfully sustainable. Combining the impossible?

Global football is exploding? The most beloved global sports is a the forefront of a new era, where emerging powers will lead the changes. Mega brands, mega salaries, mega events. All appear to be mega in football, yet we need to avoid that it will fall down under its own weight. Finding the receipt of the sustainability of the global football is the next challenge.

Luca Bertarini, Account Manager China, AC MIlan

DOWNLOAD BROCHURE


Thursday, 27 July 2017

Roger Mitchell joins the faculty at the ISS!

"Reflect carefully when choosing your team, its the one life decision that you will never change. New country, job, spouse, politics. But once AC Milan, always AC Milan!"

Read more »

Roger Mitchell teaches the module:

Global sport marketing: management science or creativity?
Marketing sciences is at the hearth of sport business management nowadays. Brands and properties are competing on the markets for the ultimate goal: the fanbase. We will cover marketing strategies and understand what is needed to win in global sports arena.

"Reflect carefully when choosing your team, its the one life decision that you will never change. New country, job, spouse, politics. But once AC Milan, always AC Milan!"

Roger Mitchel, Founder, Albachiara Sports Advisory SAGL



Wednesday, 26 July 2017

Will Lloyd joins the faculty at the ISS!

The Sports industry is evolving rapidly. The growth and professionalization of sport has driven changes to the consumption, production and management. New players are entering the sport ecosystem turning it more complex and dynamic. The internationalization of sport-brands has caused the rise of new markets which are redefining the global landscape and creating new driving forces.

Read more »

Will Lloyd teaches the module:

Skilled and competent. The new-generation sport manager.
The complexity of the global sports requires skilled management to cope with the emerging challenges. The global labor market is dynamic and the old fashion profile of the former star involved in the organization is not enough anymore.

The Sports industry is evolving rapidly. The growth and professionalization of sport has driven changes to the consumption, production and management. New players are entering the sport ecosystem turning it more complex and dynamic. The internationalization of sport-brands has caused the rise of new markets which are redefining the global landscape and creating new driving forces.

The Chinese market now competes with the traditional North American and European Markets. South America emergence has been propelled by the recent international major events hosted in Brazil and a mix of huge investment and successful deals turned countries such as Qatar and UAE into very important players. In this scenario, sport-managers have to be multi skilled. They need to show cultural sensitivities, language capabilities, and in depth knowledge across multiple matrix driven situations.

Multiple medias and the rise of OTT and streaming as alternatives to traditional broadcasting is changing the consumption of sporting content and, consequently, sponsorship and advertisement. It is fundamental to recognise the importance and know how to deal with the impact of digital technology over sports businesses. Managers need to be highly connected and play by the new rules of fan engagement through social media and the use of digital platforms to address consumers’ needs.

The rapid change and growth has led to more complex challenges ahead - The crisis in the major events bidding processes turned evident that is necessary to create a new financial model around these events. The lack of public and political support for bids has shown that is time to change from public to private funding and work on assessing the impacts of hosting these events for cities, regions and countries. Understanding this challenge requires specific knowledge and political ability. Managers need to cope with new partners, public and private institutions, and a greater range of stakeholders in order to obtain new funding from alternative sources.

These are just some examples of changes and challenges in the modern global sport landscape that illustrate the specificities of sport management. The sport labour market is dynamic, changing fast and becoming more and more competitive with the emergence of new courses and the rise in quality of higher education directed to sport business. The old fashion profile of manager is not enough anymore; sport managers are now being prepared to act towards subjects such as strategy, organisational culture, human resources management, leadership, financial management, marketing, governance and performance management that are unique of sport organisations.

Will Lloyd, CEO, GlobalSportsJobs Ltd



Wednesday, 26 July 2017

Stadia and Media Rights, the main issues in the day 2 of the Summer School

Two different lectures for the students attending the first edition of the International Sports Summer School at La Ghirada: in the morning of the day 2, the Managing Director at The Stadium Consultancy BV, Mr. Ben Veenbrink, showed the reasons why stadia and arena are key for sports marketing strategies, giving the importance of these facilities for each community.  

Read more »

Stadia and Media Rights, the main issues in the day 2 of the Summer School


(Ben Veenbrink, Managing Director, The Stadium Consultancy)

Two different lectures for the students attending the first edition of the International Sports Summer School at La Ghirada: in the morning of the day 2, the Managing Director at The Stadium Consultancy BV, Mr. Ben Veenbrink, showed the reasons why stadia and arena are key for sports marketing strategies, giving the importance of these facilities for each community.


(Giuseppe Sampino, Media Rights Director, The Sportsman Media Group)

In the afternoon the Media Rights Director at The Sportsman Media Group, Mr. Giuseppe Sampino, talked about “Media rights, broadcasting and the power of television in sports”, sharingn with the students the current situation and the future trends for this topic, considered one of the main drivers in the sports economic process worldwide.



Tuesday, 25 July 2017

International Summer School in Sport Marketing Management: First Day

Yesterday, July 24th, officially kicked off the first edition of the International Summer School with AC Milan.

Read more »

Yesterday, July 24th, officially kicked off the first edition of the International Summer School with AC Milan.


(Enrico Castorina - CEO, Verde Sport)

The participants, from 3 different Continents and 7 different Countries, enjoyed the Course to live 2 weeks dedicated to improving their knowledge about the sport business management: 80% of them chosen the accommodation at the Sports Center’s Guest House.


(Enrico Castorina and the students during the visit at La Ghirada)

In the morning, have been welcomed by Enrico Castorina (CEO, Verde Sport - Benetton Group), and visited La Ghirada Sports Center in Treviso.


Federico Fantini (Head of Sport, Havas Media Group)


Agata Frigerio (HR and Organization Manager, AC Milan)

After the presentation, Agata Frigerio (HR and Organization Manager, AC Milan) and Federico Fantini (Head of Sport, Havas Media Group) introduced them the Course topics and launched the brief of the 4 projects on which the students will be involved until the last day.


Phil Savage (Director, SportBusiness Communications)


Phil Savage (Director, SportBusiness Communications)

In the second part of the morning and for all the afternoon, Phil Savage (Director, SportBusiness Communications) spoke with the class about the “International Sport Business Scenario”.



Monday, 24 July 2017

E' iniziata la prima edizione dell'International Summer School

È partita, oggi con il primo giorno di lezione l’edizione numero 1 della Summer School in Sport Marketing Management organizzata da AC Milan Scuola di Formazione e Master SBS. L’iniziativa ha ottenuto un ottimo risultato: sono infatti 20 gli studenti che da questa mattina al 4 agosto seguiranno le lezioni a La Ghirada e vivranno l’”AC Milan Experience” tra Casa Milan, Milanello e San Siro.

Read more »

20 ISCRITTI DA TUTTO IL MONDO PER LA I EDIZIONE DELLA SUMMER SCHOOL DI AC MILAN E MASTER SBS A LA GHIRADA!

È partita, oggi con il primo giorno di lezione l’edizione numero 1 della Summer School in Sport Marketing Management organizzata da AC Milan Scuola di Formazione e Master SBS. L’iniziativa ha ottenuto un ottimo risultato: sono infatti 20 gli studenti che da questa mattina al 4 agosto seguiranno le lezioni a La Ghirada e vivranno l’”AC Milan Experience” tra Casa Milan, Milanello e San Siro.

Il programma accademico mira ad approfondire i trend più attuali e le best practice di un sistema economico in continua evoluzione e crescita.

La classe, composta da 15 uomini e 5 donne, ha visto arrivare gli studenti stranieri da ben 8 nazioni di 3 continenti diversi: Cina, India, Oman, Libano, Messico, Honduras, Canada, Svizzera.

Sono 16 gli studenti che hanno deciso di vivere l’esperienza del Campus de La Ghirada, a Treviso, da mattina a sera, alloggiando presso la foresteria della Città dello Sport per una vera full immersion in uno dei contesti sportivi più suggestivi d’Italia.



Friday, 21 July 2017

Next Monday, July 24, will start the first edition of the Summer School in Sport Marketing Management

Next Monday, July 24, will start the first edition of the Summer School in Sport Marketing Management, organized by AC Milan Training School and Master SBS

Read more »

From July 24th to August 4th, 20 participants, will attend the lecturers at La Ghirada Sports Center and will enjoy an unforgettable "AC Milan Experience": they will be for two days in Milan at Casa Milan, Milanello and San Siro Stadium and will have the opportunity to meet some managers of the Club.

The Participants, 15 males and 5 females, has foreign students coming from 8 Countries of 4 different continents: China, India, Mexico, Canada, Oman, Switzerland, Honduras, Lebanon.

Sixteen persons will stay at the guest house of the Campus.

And now, appointment at July 24th for the kick-off in Treviso!



Monday, 17 July 2017

Ben Veenbrink joins the faculty at the ISS!

“Modern, safe and secure stadium infrastructure and a compelling fan experience during the entire customer journey – from buying a ticket to returning home safely- is crucial to connecting with your fans and optimizing (matchday) income for clubs. In a rapidly changing environment with new technological developments and the influence of social media this becomes increasingly challenging”

Read more »


Ben Veenbrink teaches the module:

Iconic or functional? New generation stadia and arena will be both. Probably
Stadia and arena are the modern temples where the sport religion is celebrated today. They often represent the symbol of their communities and location. And they are becoming destination, multifunctional districts and huge real estate deals with relevant legacies and social impacts. At the center of the show stadia and arena are now pillars of sport marketing strategies. We’ll go deep in this to understand what’s going on and what are the lessons learned from the best practices.

“Modern, safe and secure stadium infrastructure and a compelling fan experience during the entire customer journey – from buying a ticket to returning home safely- is crucial to connecting with your fans and optimizing (matchday) income for clubs. In a rapidly changing environment with new technological developments and the influence of social media this becomes increasingly challenging”

Ben Veenbrink, Managing Director, The Stadium Consultancy BV

DOWNLOAD BROCHURE


Wednesday, 28 June 2017

Giuseppe Sampino joins the faculty at the ISS!

“In a time where video content consumption is rapidly changing, the international sports media rights landscape is facing an exciting era with a variety of new digital platforms challenging the more traditional broadcasting market. Media rights revenues have always played a key role within the sports business, hence it is necessary for any sports professional to have a working knowledge of this topic. I am proud to be part of this project and delighted to give my contribution; Master SBS and AC Milan represent an extraordinary combination that will grant the participants a remarkable insight into the industry.”

Read more »


Giuseppe Sampino teaches the module:

Media rights, broadcasting and the power of television in sports.
Sporting events are more and more dominating the media and media are more and more driving the economic sustainability of sports. Where is the balance between going live and being broadcasted? Which will be the “killer media application” for sports”? Is TV rights’ value growth never-ending? This and more will be touched by our lecturers.

“In a time where video content consumption is rapidly changing, the international sports media rights landscape is facing an exciting era with a variety of new digital platforms challenging the more traditional broadcasting market.
Media rights revenues have always played a key role within the sports business, hence it is necessary for any sports professional to have a working knowledge of this topic.
I am proud to be part of this project and delighted to give my contribution; Master SBS and AC Milan represent an extraordinary combination that will grant the participants a remarkable insight into the industry.”

Giuseppe Sampino, Director Media Right, The Sportman Media Group

DOWNLOAD BROCHURE


Tuesday, 13 June 2017

Paolo Bedin joins the faculty at the ISS!

"The ISS Summer corse appear to be, for topics and contents treated, faculty and speakers, location and format, the best opportunity for a sport business executive to increase and improve his skill and knowledge related to sport management. I'm proud to be part of it giving my contribution to his success and outcome”

Read more »

Paolo Bedin teaches the modules:

1 - Sponsorship marketing: from "boss toys" to business strategy.
Sponsorships keep on being the leading engines of the sport business. They are growing faster than other investments and revenues streams in sports and show the relevance of passion and emotions for brand enrichment and fans engagement. That’s why they are becoming a dedicated marketing science.

2 - Welcome home! The marketing challenge of state-of-the art stadia and arena.
Once you got your home, your challenge starts: advertising, ticketing, merchandising, hospitality, restoration, data collection, entertainment: these are only few of the issues affecting the commercial side of the modern venues. That can be turned out in cash-cows, eventually.

"The ISS Summer corse appear to be, for topics and contents treated, faculty and speakers, location and format, the best opportunity for a sport business executive to increase and improve his skill and knowledge related to sport management. I'm proud to be part of it giving my contribution to his success and outcome”

Paolo Bedin, General Manager, Lega Serie B

DOWNLOAD BROCHURE


Thursday, 8 June 2017

ISS presented at Casa Milan

Monday 5th, at Casa Milan, Agata Frigerio, Head of HR and Organization for AC Milan, and Alessandro Carrera, Programme Director of SBS Master, presented the original features of the ISS, that consists of 2 weeks of learning at La Ghirada Sports Center in Treviso, followed by an exclusive two-day “AC Milan Experience” in Milan.

Read more »

Monday 5th, at Casa Milan, Agata Frigerio, Head of HR and Organization for AC Milan, and Alessandro Carrera, Programme Director of SBS Master, presented the original features of the ISS, that consists of 2 weeks of learning at La Ghirada Sports Center in Treviso, followed by an exclusive two-day “AC Milan Experience” in Milan.

The ISS teaching team will consider famous sports managers who will give students their lectures, skills and experiences.

The ISS will start at La Ghirada Sports Center next July, 24th, deadline to subscribe on the official website is next June, 24th.

Find out the official academic programme!

DOWNLOAD BROCHURE


Thursday, 1 June 2017

ISS presented at the Italian Olympic Committee

The first edition of the International Sports Marketing Summer School was presented last Friday, May 26th in Roma, at the Italian Olympic Committee headquarter, during the Awarding Ceremony of the MBA in Sports Business Strategies, in front of more than 230 guests.

Read more »


(Federico Fantini and Agata Frigerio)

The first edition of the International Sports Marketing Summer School was presented last Friday, May 26th in Rome, at the Italian Olympic Committee headquarter, during the Awarding Ceremony of the MBA in Sports Business Strategies, in front of more than 230 guests.

Agata Frigerio, Head of HR and Organization for AC Milan and Federico Fantini, General Director of SBS Master, representing the two players creating the School, pointed out the original features of the project, that consists of 2 weeks of learning at La Ghirada Sports Center in Treviso, Italy, followed by an exclusive two-day “AC Milan Experience” in Milan. The ISS teaching team will consider famous sports managers who will give students their lectures, skills and experiences.

The International Sports Marketing Summer School will start at La Ghirada Sports Center next July, 24th, deadline to subscribe on the official website is next June, 24th.

At the end of the SBS Closing Ceremony, the President of the Italian Olympic Committee Giovanni Malagò and Christian Benetton, Verde Sport Vice President gave the Honoris Causa Diploma for this edition of the SBS Master to Francesco Totti, one of the soccer icons worldwide.


(Francesco Totti, Christian Benetton and Giovanni Malagò)



Wednesday, 17 May 2017

Phil Savage joins the faculty at the ISS!

“The sport industry is one of the most dynamic and fast paced in the world with players that are continually reshaping the environment as they pursue global ambitions. This session will use data and case studies from US sports, Premier League and Formula 1 to understand these trends and the opportunities they represent for all of us.”

Read more »


Phil Savage teaches the module:

The international sport business scenario: moving fast to globalisation 1-2.
Introducing the global sport landscape: key players, economics, trends, emerging markets. A big picture on what is at stake in sports and which is the real social, media and economic impact.
Morning’s topics will further addressed and analyzed in the afternoon with the support of executives and industry’s experts.

“The sport industry is one of the most dynamic and fast paced in the world with players that are continually reshaping the environment as they pursue global ambitions. This session will use data and case studies from US sports, Premier League and Formula 1 to understand these trends and the opportunities they represent for all of us.”

Phil Savage, Director SportBusiness Communications

DOWNLOAD BROCHURE


Tuesday, 9 May 2017

Marco Nazzari joins the faculty at the ISS!

"The future of fan relationships for rights holder and brands will consist in a more direct and customized interaction based on data-driven solutions and behavioural segmentations. Collection, analysis and application of fan-related data via CRM solutions will be central for fan development and optimization of fan relationships"

Read more »

Marco Nazzari teaches the module:

Knowing your customers. Big Data & CRM strategies in sports.
Data are changing our patterns of behaviours and are driving marketing plans for brand s and rightholders. Data scientists will probably become the most reuired job in sports soon as nothing like sporting events are able to pruduce tons of data to be applied for improving perfomances as well consumptions.

"The future of fan relationships for rights holder and brands will consist in a more direct and customized interaction based on data-driven solutions and behavioural segmentations.

Collection, analysis and application of fan-related data via CRM solutions will be central for fan development and optimization of fan relationships"

Marco Nazzari, Head of Commercial, Europe & Middle East, Nielsen Sports

DOWNLOAD BROCHURE


Thursday, 4 May 2017

Maurizio Gherardini joins the faculty at the ISS!

"The world of sports is growing up fast, changing its main features and we have to be ready to manage this evolution. I am excited to take part in this project and hope to give my contribution to the students, starting from the experience I lived in different countries and sports organizations during my career."

Read more »

Maurizio Gherardini teaches the module:

Defending the king's rights. Athletes' management in global sports.
Sports are nothing without the athletes and they play the vital role in the circus. From iconic stars and billionaires down to the grassroots heroes and the army of amateurs every individual drives the growth and the evolution of the most universal phenomenon of the planet. And deserves a special treatment.

"The world of sports is growing up fast, changing its main features and we have to be ready to manage this evolution. I am excited to take part in this project and hope to give my contribution to the students, starting from the experience I lived in different countries and sports organizations during my career."

Maurizio Gherardini, General Manager, Fenerbahce Istanbul

DOWNLOAD BROCHURE


Wednesday, 26 April 2017

Jacopo Tognon joins the faculty at the ISS!

“Sport as a solid economic dimension, as CAS Arbitrator and University Senior Lecturer I am eager to be part of the Scientific Committee of this excellent Summer School bringing a national and European legal perspective on the business side of sport!"

Read more »

Jacopo Tognon teaches the module:

Getting more complex. The evolution of global sports law framework.
Difference between practice and sport is the application of rules to the latter. The growing complexity of sports and its global governance requires the continuos evolution of the law environment to ensure integrity, fight the illegal practices and enable that the show will be always fair.

“Sport as a solid economic dimension, as CAS Arbitrator and University Senior Lecturer I am eager to be part of the Scientific Committee of this excellent Summer School bringing a national and European legal perspective on the business side of sport!"

Jacopo Tognon, Arbitrator, TAS/CAS Lausanne and Lecturer in EU Sport Policies, University of Padua

DOWNLOAD BROCHURE


Thursday, 20 April 2017

Luca Massaro joins the faculty at the ISS!

"In what we call the Attention Economy, capturing the attention of the audience is the only game to play. In this session you’ll hear about the Attention Economy, what it is, who the major stakeholders are, what roles do they play and how the biggest names in the sport industry complete to capture the attention of a global audience."

Read more »

Luca Massaro teaches the module:

Social media and sport: with passion to the market.
Share! This is the keyword in sports and contents development is key to every successful strategy of fans engagement. Passion & emotion is what matters for brands and new sporting communities are the most required targets of consumers.

The Attention Economy: The digital world that we now live in
In what we call the Attention Economy, capturing the attention of the audience is the only game to play. In this session you’ll hear about the Attention Economy, what it is, who the major stakeholders are, what roles do they play and how the biggest names in the sport industry complete to capture the attention of a global audience.

Luca Massaro, Founder & CEO, WePlay

DOWNLOAD BROCHURE


Thursday, 13 April 2017

Federico Fantini joins the faculty at the ISS!

"I am delighted to join the faculty at the ISS this year. For participants will be a terrific opportunity for grasping the very essence of the fast growing and evolving global sport business landscape. AC Milan and the SBS MBA have shaped an outstanding combination and will together deliver a world class programme in what is a unique location."

Read more »


Federico Fantini teaches the module:

Introduction and Organisation of the Course & Project Work Kick Off.
The detailed program of the course will be presented, along with a visit to the host facilities. The classroom will be broken down to working groups which will be involved in projects during the school.

I am delighted to join the faculty at the ISS this year. For participants will be a terrific opportunity for grasping the very essence of the fast growing and evolving global sport business landscape. AC Milan and the SBS MBA have shaped an outstanding combination and will together deliver a world class programme in what is a unique location.

Federico Fantini, Head of Sport, Havas Media Group

DOWNLOAD BROCHURE


Tuesday, 4 April 2017

Press Release - ENG

Master SBS and AC Milan Management School present The first edition of the International Sports Marketing Management Summer School

Read more »

A top level faculty will run an educational project on the most relevant matters of the sports business, thanks to the cooperation between AC Milan and Master SBS, the MBA in sports business powered by the Benetton Group and University of Venice Ca’ Foscari.

Milan, April 4th, 2017

The first edition of the International Sports Marketing Management Summer School is ready to take off. This project is the result of the cooperation between the AC Milan Training School, focused on building up the professional skills of the people working in a sports organization and the Sports Business Strategies MBA, the leading course in sports management powered by Verde Sport (Benetton Group sports company) and University of Venice Ca’ Foscari since 2005.

The International Sports Marketing and Management Summer School will take place from July, 24th up to August, 4th, in Treviso, Italy, inside La Ghirada, a 220.000 sqm sports center managed by Verde Sport, the company that manages the sports properties of the Benetton Group.

This kind of project is the first one to be run all over Italy, lessons will be in English and will be addressed to students worldwide, China and Far East expecially, who will focus on the most relevant matters of the sports system, which is consistently growing up.

Students, people with a junior profile and managers already working in the sports scenario, will live a two week experience made by lectures, project working, visits to facilities, meeting with sports companies and clubs representatives and, further more, the “AC Milan experience”, two days in Milan discovering the AC Milan world: from Casa Milan (the place of the Mondo Milan Museum) up to the San Siro Stadium and Milanello Sports Center, the training facility of the club, and meetings with some of the Club’s top representatives.

During the classroom at La Ghirada Sports center, the issue at stake will consider sponsorship strategies, event organization, the fanbase engagement and the new digital communication opportunities, the E- Sports world and much more.

“AC Milan still represent one of the best practices in the world of sports, in terms of management, organization and business development. This new cooperation with one of the best Italian MBA in sports management is a great chance to teach our skills and capabilities to young people willing to increase the sports system scenario”, AC Milan HR and Organization Manager Agata Frigerio said.

“We are proud to build up a new project with a unique Sports Club like AC Milan: the Master SBS is one of the leading MBA in sports business in Italy, thanks to the support by University of Venice Ca’ Foscari and this International Summer School will represent a new mission for our educational program and the best way to exploit La Ghirada Sports Center, a sports facility like no other all over Italy”, Master SBS Programme Director Alessandro Carrera reported.

Students can directly apply for the International Sports Marketing Management Summer School on the official website: www.sportmarketingsummerschool.com within June, 24th.

AC MILAN Training School

Over the years, AC Milan has developed training courses addressed to coaches and sports directors, structured over multiple levels. The purpose of these courses is to create a different sports culture and at the same time increase the knowledge and skills of all the figures involved in a sports organisation and not only. Each stage of the course represents a more specific level within the various areas of the Integrated Method development.

The formation school offers courses to all the actors involved in sports organisation, giving them the opportunity to gradually become part of AC Milan world.

The school’s objective is to enhance and bring to benefit of the stakeholders the excellence of the historical, experiential and cognitive heritage - also at an international level - which has developed within the Club. The school’s sports and managerial training method sees the human resources at the centre of a dialogic relationship that identifies the educational needs of each participant and defines for each of them the most appropriate classes, both individually and in groups.

MASTER SBS

The Master SBS, a 2005 brainchild of Verde Sport (Benetton Group) and Ca’ Foscari University of Venice, is supported by CONI and sponsored by a lot of Clubs, Federations and Sport Companies.

The SBS takes place in Treviso at La Ghirada every year, from September to the beginning of March. More than 400 students, coming from Italy and worldwide, have attended previous editions and now, most of them, work in the International Sport System.

The SBS is characterized by a very unusual combination between a private subject , Verde Sport (Benetton Group) and a very important public Corporation, Venice Ca’ Foscari University. The great organization skills brought by Verde Sport and the scientific knowledge brought by the University created the right mix which made the SBS to be considered one of the best postgraduate Sports Course in Europe.

More information on
website: www.sportmarketingsummerschool.com
email: info@sportmarketingsummerschool.com
phone: +39 0422 324313



Tuesday, 4 April 2017

Press Release - ITA

Master SBS e AC Milan Scuola di Formazione lanciano la prima International Summer School in Sport Marketing Management.

Read more »

Una faculty d’eccellenza e un programma focalizzato sui più attuali trend nello sport business globale, garantito dalla partnership tra AC Milan e il Master SBS di Ca’ Foscari/Benetton, leader nello sport business management.

Milano, 4 aprile 2017

Al via la prima Summer School Internazionale in Sport Marketing. Il progetto prende vita dalla partnership tra AC Milan Scuola di Formazione, nata con l’obiettivo di sviluppare le competenze delle figure coinvolte all’interno di un’organizzazione sportiva e non solo, e Master in Strategie per il Business dello Sport, il Progetto post lauream di Università Ca’ Foscari Venezia e Verde Sport (Benetton Group) leader in Italia nel management dello sport business..

Il Corso, totalmente in lingua inglese, si terrà dal 24 luglio al 4 agosto prossimi, nella splendida cornice del campus di Treviso de La Ghirada: oltre 22 ettari di facilities dedicate allo sport e alle attività sociali gestite dalla holding Verde Sport, il braccio operativo del Gruppo Benetton nello sport da oltre 30 anni.

Si tratta del primo progetto del genere in Italia, che punta ad attrarre studenti da tutto il Mondo, in particolare dai Paesi emergenti nello scenario dello sport globale, come Cina e Sud Est asiatico, con l’obiettivo di approfondire i trend più attuali e le best practice di un sistema economico in continua evoluzione e crescita.

I partecipanti, il cui profilo va dal neolaureato al manager che già lavora in ambito sportivo, vivranno una full immersion di due settimane di didattica, project working ed esperienze, tra cui spicca “AC Milan Experience”: due giorni dedicati a scoprire il mondo rossonero tra Casa Milan, dove si trova Museo Mondo Milan, Stadio San Siro e Milanello. Saranno organizzati anche dei meeting con alcuni top manager del Club.

In cattedra si alterneranno manager del mondo dello sport business, che tratteranno temi quali sponsorship, regole e grandi eventi, ma anche la dimensione dei social network e il ruolo globale dei fan, il fenomeno degli Esports, la crescita della componente femminile. Il tutto in un contesto particolare come La Ghirada, centro multifunzionale dedicato alla pratica sportiva a 360 gradi.

“Il Milan ha rappresentato e continua a rappresentare nel calcio mondiale uno dei principali casi di successo in termini di organizzazione manageriale e sviluppo del business. Il connubio con uno dei programmi di formazione avanzata maggiormente riconosciuti nel nostro Paese costituisce un’occasione unica per trasferire il nostro know how ad una nuova classe dirigente che sia in grado di valorizzare al meglio l’enorme potenziale del nostro sport”, Agata Frigerio, Responsabile Risorse Umane e Organizzazione di AC Milan.

Siamo molto contenti di poter dare il via a un nuovo progetto innovativo con un partner del livello di AC Milan” ha detto Alessandro Carrera, Programme Director del Master SBS. “Il Master SBS, lanciato ormai oltre 12 anni fa con l’Università Ca’ Foscari Venezia, è un punto di riferimento nel panorama italiano; l’International Summer School arricchisce la nostra offerta di formazione avanzata ed executive al servizio dello sport business e ci consente di sfruttare al meglio l’eccezionale facility del Campus La Ghirada, alle porte di Venezia”.

Sarà possibile iscriversi all’International Summer School direttamente dal sito www.sportmarketingsummerschool.com entro il 24 Giugno 2017.

La Scuola di Formazione AC Milan

L’AC Milan nel corso degli anni ha sviluppato percorsi formativi rivolti a tecnici e dirigenti sportivi articolati su più livelli. La finalità di tali percorsi vuole essere quella di generare una diversa cultura sportiva e allo stesso tempo accrescere le conoscenze e le competenze di tutte le figure coinvolte all’interno di una organizzazione sportiva e non.
Ogni tappa dei percorsi formativi rappresenta un livello di formazione sempre più specifico all’interno delle varie Aree di sviluppo del Metodo Integrato.

La Scuola di Formazione propone momenti didattici per offrire a tutti gli interpreti coinvolti nell’organizzazione sportiva, la possibilità di entrare in maniera graduale a far parte del mondo Milan.

Si pone l'obiettivo di valorizzare e mettere a beneficio degli stakeholders l’eccellenza del patrimonio storico, conoscitivo ed esperienziale - anche di carattere internazionale - che è stato sviluppato all’interno della Società.
La Scuola si basa su un metodo di formazione sportiva e manageriale dove il capitale umano è posto al centro di un rapporto dialogico che individua i bisogni formativi dei singoli partecipanti e definisce per ciascuno di essi il percorso più opportuno, sia individuale sia di gruppo.

Il Master SBS

Il Master Universitario di I Livello in Strategie per il Business dello Sport ogni anno diploma 35 studenti che trovano ampio spazio nell’indotto sportivo. Le lezioni si svolgono nel campus de La Ghirada, a Treviso.

A sostenere il Progetto SBS, oltre 150 partner a partire dal Main Sponsor Intesa Sanpaolo, capofila di un gruppo di aziende impegnate direttamente o indirettamente nello sport business, club, leghe e federazioni sportive, centri media e tutte le maggiori agenzie organizzatrici di grandi eventi sportivi italiani ed internazionali.

Oltre 400 gli studenti diplomati che hanno partecipato alle prime dodici edizioni del Master SBS entrati a far parte dell’esclusiva Community Alumni SBS.

Il 90% degli studenti diplomati sono impegnati a vario titolo nel mondo del lavoro, di cui il 60% nel mondo dello sport.

Per ulteriori informazioni:

email: info@sportmarketingsummerschool.com

phone: +39 0422 324313