Luca Bertarini joins the faculty at the ISS!

Monday, 31 July 2017

Luca Bertarini teaches the module:

Football brands management: successfully sustainable. Combining the impossible?

Global football is exploding? The most beloved global sports is a the forefront of a new era, where emerging powers will lead the changes. Mega brands, mega salaries, mega events. All appear to be mega in football, yet we need to avoid that it will fall down under its own weight. Finding the receipt of the sustainability of the global football is the next challenge.

Luca Bertarini, Account Manager China, AC MIlan