Marco Nazzari joins the faculty at the ISS!

Tuesday, 9 May 2017

Marco Nazzari teaches the module:

Knowing your customers. Big Data & CRM strategies in sports.
Data are changing our patterns of behaviours and are driving marketing plans for brand s and rightholders. Data scientists will probably become the most reuired job in sports soon as nothing like sporting events are able to pruduce tons of data to be applied for improving perfomances as well consumptions.

"The future of fan relationships for rights holder and brands will consist in a more direct and customized interaction based on data-driven solutions and behavioural segmentations.

Collection, analysis and application of fan-related data via CRM solutions will be central for fan development and optimization of fan relationships"

Marco Nazzari, Head of Commercial, Europe & Middle East, Nielsen Sports