Roger Mitchell joins the faculty at the ISS!Thursday, 27 July 2017
Roger Mitchell teaches the module:
Global sport marketing: management science or creativity?
Marketing sciences is at the hearth of sport business management nowadays. Brands and properties are competing on the markets for the ultimate goal: the fanbase. We will cover marketing strategies and understand what is needed to win in global sports arena.
"Reflect carefully when choosing your team, its the one life decision that you will never change. New country, job, spouse, politics. But once AC Milan, always AC Milan!"
Roger Mitchel, Founder, Albachiara Sports Advisory SAGL