Luca Massaro joins the faculty at the ISS!

Thursday, 20 April 2017

Luca Massaro teaches the module:

Social media and sport: with passion to the market.
Share! This is the keyword in sports and contents development is key to every successful strategy of fans engagement. Passion & emotion is what matters for brands and new sporting communities are the most required targets of consumers.

The Attention Economy: The digital world that we now live in
In what we call the Attention Economy, capturing the attention of the audience is the only game to play. In this session you’ll hear about the Attention Economy, what it is, who the major stakeholders are, what roles do they play and how the biggest names in the sport industry complete to capture the attention of a global audience.

Luca Massaro, Founder & CEO, WePlay

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