Who Should Attend

The ISS in Sport Marketing 2017 adresses a wide range of people from all kinds of backgrounds; the participants come from:

  • universities and academies (students in Bachelor programmes are accepted);
  • sport organisations and right holders;
  • corporate brands across the world;
  • media & professional services.

The ISS consists of a two-weeks full-time modules, aimed at:

  • Introducing professionals in an exciting and fast growing industry;
  • Improving management skills and industry knowledge;
  • Raising your professional profile;
  • Preparing students for further education programmes;
  • Exchanging ideas and experience at international level;
  • Offering an unique networking opportunity;
  • Offering a different and smarter way of spending your summer time.

By the end of the ISS, participants will have:

  • Acquired up to date information on economic, marketing, sales and communications aspects of sport in the modern world;
  • Developed and improved management and administrative skills required for many positions in the sports industry;
  • Grasped the essentials of the business frameworks within which the sports administrator operates;
  • Learned basic skills relevant to a career in sports business management;
  • Become aware of ethical issues and cultural diversity in sport;
  • Better networked within the sports industry.

A "Final Certification of Attendancy" will be released to participants.


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