Who we are

The International Summer School in Sport Marketing offers an advanced education programme focused on sport management, organisation, marketing and communications topics.

The ISS is delivered under the scientific coordination of the Master in Sports Business Strategies of the University of Ca’ Foscari Venice with the support of AC Milan, one of the top football brand in global sport.

International top academic and sport industry corporate partners will contribute to the classes.


Over the years, AC Milan has developed training courses addressed to coaches and sports managers, structured over multiple levels. The purpose of these courses is to create a different sports culture and, at the same time, to increase the knowledge and skills of all the figures involved not only in sports organisations. Each stage of the course represents a more specific level within the various areas of the development of the Integrated Method.

The training school offers courses to all the players involved in sports organisation, giving them the opportunity to gradually become part of AC Milan world.

The school’s objective is to enhance the excellence of the historical, experiential and cognitive legacy - also at an international level - developed by the Club so that stockholder can take advantage of it. The school’s sports and managerial training method puts human resources at the centre of a dialogue-based relationship that identifies the educational needs of each participant and defines the most appropriate classes for each of them, both individually and in groups.


The Master in Sports Business Strategies (SBS), a 2005 brainchild of Verde Sport srl (Benetton Group) and Ca’ Foscari University of Venice, is supported by CONI and sponsored by a lot of Clubs, Federations and Sport Companies.

The SBS takes place in Treviso at La Ghirada every year, from September to the beginning of March. More than 400 students, coming from Italy and worldwide, have attended previous editions and now, most of them, work in the International Sport System.

The SBS is characterized by a very unusual combination between a private subject, Verde Sport srl and a very important public Corporation, Ca’ Foscari University. The great organization skills brought by Verde Sport and the scientific knowledge brought by the University created the right mix which made the SBS to be considered one of the best postgraduate Sports Course in Europe.

The Course will be activated only if a minimum number of enrollments is reached. If the Course doesn’t start, the Organization will refund every participant with the full fee price.